Company profile

Company Name
28 Jiwari 63-1 Nukamae, Aozasa-cho, Tono city, Iwate
President Atsushi Yoshida
Date of establishment
February 19, 2018
90 million yen
Business Contents
・Cultivation and sales of hops and Padron peppers
・Sales of processed hops and Padron peppers
・Beer tourism

President Atsushi Yoshida

Our Products

Tono-Padron peppers


It is a sort of sweet green peppers native to Spain, which is still rare in Japan. We started to cultivate Tono-Padron in 2012 with the aim of producing a new vegetable that matches beer in the hop production area, Tono.

We have introduced a large-scale Dutch-style house cultivation method to our farm since 2019. Based on in-house analysis of ingredients, our Padron-pepper has about 1.5 times the antioxidant effect, 1.25 times higher sugar content, and 0.34 times lower nitrate ion (*one of the causative substances of bitterness and astringent taste) than the average sweet green peppers. Details are also introduced in the “Tono-Padron Story” linked below.

Tono-Padron peppers(raw)

Tono-Padron peppers(raw)

You can feel the original taste of freshly harvested vegetables and the sweetness of Padron. Simply fry our Padron and sprinkle with salt for making an easy and good snack for beer! Padron is recommended for stir-fried foods as well as Western-style dishes using olive oil and cheese.

Tono-Padron Frit

Tono-Padron Frit

We battered freshly harvested Padrones and fried them. You may be surprised with its crispy texture and deep Umami taste. Just like the raw Tono-Padron, you can easily enjoy it just by frying it in oil. Since it can be stored frozen, you can enjoy it as a beer snack whenever you want, even in the midwinter when you cannot harvest raw Tono-Padrons.

Tono-Red Padron

Tono-Red Padron

As a green Padron grows, the color turns to red and becomes spicy taste. You can enjoy its unique Umami taste, pungency, and vivid colors by using them as a spice in cooking. We developed original products such as sausages and crispy snacks in collaboration with food business companies. Please feel free to contact us if you are interested in develop collaborate product with our Tono-Red Padron.

Tono-Red Padron Chorizo

Tono-Red Padron Chorizo

It features a simple but refreshing spicy taste made by adding spices such as Tono-Red Padron and Cumin etc., garlic, olive oil and tomato paste to local pork meat. We collaborated with "Niku no Fugane", who won the gold medal at the IFFA Japan Meat Processing Contest.

“Kaki-no-Tane” Tono-Red Padron ver.

“Kaki-no-Tane” Tono-Red Padron ver.

Red-Padron taste of Japanese famous beer snack "Kaki no Tane" is now on sale! Despite the strong spiciness, it has a deep Umami taste that you have never tasted before. It can be purchased at souvenir shops in Tono city, so it is recommended to get a souvenir together with bottles of Tono beer.
* As this is a limited time product, there are times when it is not available.

Anbe’s Spicy Miso

Anbe’s Spicy Miso

“Anbe” is a famous lamb BBQ restaurant in Tono. We collaborated with Anbe for producing a perfect dish accompany Japanese rice! Anbe’s spicy miso made from Tono-Red Padron and high-quality lamb meat with the secret sauce. You can purchase it at the souvenir shop in Tono city or online shop of “Anbe”.

Click here for cooking examples of Tono-Padron peppers and Tono-Red Padron!

Our Hops

A hop that characterizes the bitterness and aroma of beer and is called the "soul of beer." Tono city, Iwate prefecture is the largest hop production area in Japan. Hops are also used as herb in tea and candy, and are expected to have a good night's sleep effect and allergy symptoms. However, Japan's hop production is only 0.2% of the world, and production of Japanese hops had been halved from 2005 to 2017 due to the aging of producers and lack of successors. In addition to conventional hop cultivation, we introduced German-style cultivation methods to increase production volume and eliminate labor shortages.

Hops Herb Cordial

Hops Herb Cordial

This product is made from our hops IBUKI, a Japanese variety of hops, with the hope of promoting various use of hops. You can feel the refreshing sweetness and richness of the aroma of hops as herbs. Since it is 10 fold dilution, it can be used for a wide range of purposes, such as splitting with hot water or soda, or using it for yogurt or sweets.

Click here for inquiries about commercial products

Tono Padron StoryClick here for retailer and detailed information.
Privacy policy

BEER EXPERIENCE Co., Ltd. (hereinafter referred to as "the Company") has established the following personal information protection policy and established a personal information protection system to operate and manage websites that customers can use with peace of mind.
This Privacy Policy sets out the basic guidelines for all the personal information that the Company acquires and uses on this website.

1. Collection of personal information

On our website, we may collect your personal information when you make inquiries regarding our products, beer tourism, etc. When collecting, we specify the purpose of use and use legal and fair means. The personal information we collect is as follows.
1-4.Phone number
1-5.Email address

2. Purpose of using personal information

We use personal information provided by customers for the following purposes.
2-1. Mail magazine distribution and advertisement display
2-2. Notification about various campaigns such as gifts
2-3. Provision of other services through our company
2-4. Judgment of beer tourism execution possibility and tour content adjustment based on the provision of alcohol
2-5. Questionnaire survey to customers to improve customer satisfaction in addition to planning and quality improvement of products and services
2-6. Send documents, samples, products, etc. that you have requested or purchased
2-7. Reply to your inquiry

We use accommodation facilities, restaurants, bus and taxi companies, travel agencies to carry out our tours. The company and each company will share information such as the name and address required to perform the tour. We do not share personal information with any other companies except for above-mentioned purposes and for conducting our tours.

3. Collection and use of personal information

Our website will not disclose or provide personal information to third parties without your permission, except in the following cases.
a) When it is based on laws and regulations, and when it is necessary to cooperate with the government agencies or local governments or their entrusted persons to carry out the duties specified by laws and regulations.
b) When it is necessary to disclose information to related organizations (police, courts, etc.) in a scene related to a crime (unpaid payment, etc.) in order to request from the judiciary and protect the Company's property.
c) When it is necessary to protect the life, body or property of a person and it is difficult to obtain the consent of the person

4. Use of cookies

We may use cookies to provide you with better service. This does not collect personally identifiable information, but you can change it in your browser settings if you do not wish to accept cookies. See your browser's instructions for details. However, if you refuse to accept cookies, you may not be able to use some or all of the services on the web.
* Cookies are information sent from the server computer to your browser and stored on the hard disk of your computer.

5. Contact

For inquiries regarding our privacy policy, please contact the following.

Representative number: 050-8880-1870

6. Change of privacy policy

If there is any change in our privacy policy, we will announce it by changing this page.

7. Links to external sites

This site contains links to external sites. We do not know about the privacy policy of other sites at all. When you leave this site, we recommend that you read the information about collecting personal information and privacy of the site you visit.

Enactment date: March 2020
Atsushi Yoshida

Contact Us

Mail adress
Inquiry Details


〒028-0501 28 Jiwari 63-1 Nukamae, Aozasa-cho, Tono city, Iwate
Phone: Main Line 050-8880-1870、Beer Tourism 050-8880-1872